Eco Tourism & Responsible Travel

The ATTA Charter for Sustainable Tourism

Our work, ethos and approach is within the framework of the African Travel and Tourism Association’s Charter
for Sustainable Tourism. ATTA is the leading trade body for Africa and as a member of this organisation we are
committed to implementing the following:

Enhancing local prosperity

To increase the proportion of tourism spending that is retained locally, by employing local people, encouraging local purchasing and, where possible, sourcing goods and services from local businesses.

Supporting communities

To identify and pursue opportunities to support essential services in local communities, including health, sanitation, education and infrastructural projects.

Valuing staff

To recognise the rights of employees, providing them with a safe and secure working environment and at least a living wage, offering skills training and potential for advancement and avoiding all forms of discrimination and exploitation.

Involving visitors

To enhance visitors’ experience and sense of engagement through providing them with accurate information about local environments, cultures and sustainability issues and encouraging and facilitating their involvement and support.

Celebrating local cultures

To respect local and indigenous rights, cultures and traditions and contribute to their preservation and enrichment, reflecting and celebrating them sensitively in tourism products and activities and avoiding inappropriate commodification.

Reducing emissions

To identify and measure greenhouse gas emissions relating to tourism operations and take action to reduce them through minimizing energy consumption, favouring renewable energy sources, and promoting the use of resource efficient transport options.

Managing water

To identify the degree and nature of water risk in local destinations, ensure responsible water use and avoid adverse impacts on local communities and ecosystems from the level and pattern of water consumption and the treatment of wastewater.

Conserving wildlife

To raise awareness of threats to Africa’s wildlife and support for its conservation, in general and as a source of livelihood through tourism, and to ensure that wildlife interactions are responsibly managed and all wildlife-related regulations are fully met.

Minimizing waste

To minimize the production of waste from tourism operations and activities, following programmes to reduce, reuse and recycle, with special attention to reducing food waste and avoiding single-use plastics, and ensure appropriate waste disposal.

Working together

To work with other organizations and businesses on the promotion, development and management of sustainable tourism in Africa, sharing knowledge and engaging in collaborative projects that benefit the economy, communities and the environment.

One Horizon was honored by the Kenyan Tourist Board (KTB) by having its tours included in its Signature Experience Collection. This prestigious award was preceded by another which we are also immensely proud of… the Responsible Business Award presented by Urban Adventures. Both these awards recognize the leadership role of One Horizon in responsible tourism.

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